Real Growth for
Real Companies
Data isn't static. We treat performance as a living engine, optimizing every touchpoint to drive hyper-efficient scale.
Scaling to 10X Growth
Transforming inefficient digital spend into a high-velocity revenue engine through full-funnel attribution and creative testing at scale.
"Our ad spend was increasing, but our customer acquisition costs were spiraling out of control. We were burning cash to stay flat."
What I Did
Deployed a full-funnel attribution model, restructured creative testing cycles (20+ variants per sprint), and synchronized email automation with top-of-funnel acquisition cadences.
Efficiency Gain
Reduced CAC by 42% while simultaneously increasing the daily budget ceiling. Meta Ads ROAS moved from 2× to 5.8× in four months through systematic creative optimization.
Final Result
10× revenue growth year-over-year. The brand expanded into three new international markets within 8 months, fueled by a scalable, profitable paid media engine.
Multi-Million Ad Spend
Optimization
The Problem
The client was operating at massive scale with diminishing returns. Google and Meta campaigns were cannibalizing each other, leading to high wasted spend and inaccurate reporting on true incremental growth.
What I Did
- check_circle Consolidated multi-account structures to leverage algorithmic learning across consolidate campaigns.
- check_circle Implemented offline conversion tracking for 100% data accuracy—connecting CRM data to ad platforms.
- check_circle Developed a custom Looker Studio dashboard to monitor cross-channel cannibalization in real-time.
High-Intent Lead
Generation
The Bottleneck
Volume was high, but lead quality was abysmal. Sales teams were wasting 70% of their time on unqualified prospects from broad social ads. CAC was ballooning.
The Solution
Engineered a multi-step LinkedIn + Google lead funnel with whitepaper gating, hyper-specific firmographic targeting (company size, tech stack, funding stage), and lead scoring to pass only SQL-ready contacts to sales.
LinkedIn Lead Gen Forms with automated CRM sync and lead-to-account mapping.
High-intent Google Search keyword mining—targeting bottom-of-funnel buying signals.
Lead Scoring algorithm to route SQL-ready contacts directly to AEs, eliminating BDR waste.
Closed-loop reporting connecting ad spend to closed-won revenue, tracking true deal-value ROI.
Across Every Vertical
US Market Expansion
& Trial Growth
A U.S. outreach campaign via YouTube and Google Ads for an education startup increased trial enrollments 2× and cut CPA by 30% in 90 days. Multi-channel tracking via GA4 and GTM was the backbone.
App Growth via Meta
& Apple Search Ads
Leveraging Meta App Ads, Apple Search Ads, and deep-link attribution via Facebook CAPI. Installs exploded while cost per install dropped from $2.50 to $1.50—users who actually activated.
High-Value Lead
Quality Overhaul
Local search ads and hyper-targeted Facebook Ads for a real-estate marketplace, integrated with CRM for high-value zip-code optimization. Qualified inquiries skyrocketed while cost per qualified lead halved.
FinTech User Growth
at Efficient Scale
Combined Google UAC (Universal App Campaigns) with LinkedIn nurture sequences and GTM-powered attribution. Sign-ups grew 3.5× in four months while CAC fell 35%—ROAS measured on lifetime trial-to-paid conversion rose 220%.
Aggregate results across all engagements
Ready for
Authority?
Your growth is a math problem we've already solved. Let's apply the kinetic engine to your brand.
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